Tendencies and perceptions

People don’t buy what you do. They buy why you do.

Everything we do we believe in challenging the status-quo . We believe in thinking different. The way we challenge the status-quo is by making our products beautifully designed, simple to use, and user-friendly. We just happen to make computers. Wanna buy one?”

Mas afinal o que é branding?

Os 5 principais componentes de uma marca:

  1. Posicionamento
  2. Storytelling
  3. Design
  4. Preço
  5. Relacionamento